Tetra Pak has made its Evero aseptic carton bottle available to pack products with oxygen-sensitive enrichments, thanks to a new barrier material made of high-density polyethylene (HDPE) in the package top.
The Evero Aseptic bottle can now be used for enriched dairy products for the first time – including ambient white milk, dairy alternatives, flavoured milk, and toddler and baby milk – which are growing in popularity, Tetra Pak said.
The container features flat side panels on an otherwise cylindrical carton body, which enhance the ease of grip, and an injection-moulded plastic top that delivers the pouring quality and convenience of conventional bottle offerings. Evero Aseptic’s unusual geometry – coupled with its large, wraparound printing surface – gives brand owners plenty of scope to create striking designs with strong shelf appeal, all in a package that has excellent environmental credentials, the Lausanne- and Lund-headquartered company claimed.
The package has been launched following a successful pilot with Italian leading dairy company Granarolo for its enriched, lactose-free product range, Accadi.
Granarolo marketing director Tiziano Manco said: “Consumers today are looking for products that support a healthy lifestyle. This is something that has been reflected by the increased demand for our Accadi brand, which features lactose-free milk with vitamin enrichments. To support this growth, we were looking for a family pack that is easy to handle and has a good environmental profile, so Tetra Evero Aseptic was the perfect choice.”
And Tetra Pak vice president for carton bottle Lars Bengtsson said: “Our product development activities are focused on helping customers respond to changing consumer demand and take advantage of new business opportunities. The new version of Tetra Evero Aseptic will help dairy producers expand their offering to more dairy drink categories, like vitamin enriched milk or soy milk, using the same packaging and processing machines.”
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