A new advanced alternative to wheat biscuit breakfast products that promises to deliver longer lasting energy has been introduced to the market.
The Protibrick from Fuel Your 10k Hours features a “significantly larger surface area, with 100% wholegrain and protein-boosted as standard,” the company said.
A technical spokesperson for Protibrick said: “After months of testing and trialling, we’re proud to finally unveil the Protibrick. With revolutionary square corners, 100 per cent wholegrain in each wheat biscuit and boosted with more protein than anything that has come before, we believe the Protibrick is truly the smart breakfast choice.
“We’re confident our latest cereal innovation will give active people what they need at the start of the day while our brand message continues to inspire them in pursuit of their goals.”
Last week, we reported that a new liquified breakfast drink was being introduced to the UK market following the success of similar products in Australia.
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