Popcorn brand Butterkist has launched a new on-pack promotion across more than 7m sharing bags, offering consumers the chance to win a share of £500,000.
The Try for Cash promotion has been launched to coincide with the new domestic rugby season and the Rugby World Cup, which will be held in England during September and October. It covers a number of Butterkist varieties – including toffee, cinema sweet, salted, and sweet and salted popcorn – and will run between 1 August and 31 December. The campaign will work by providing consumers with a unique promotional code printed on pack, with a guaranteed win every time. There are more than 23,000 cash prizes with a value of £10, £50, £100 and £1,000 – or a £0.50 discount on their next bag of Butterkist popcorn for those that miss out.
The outcome of consumers’ promotional codes will be revealed to participants through the brand’s website, which will display a game where visitors can either run through to score a successful try or miss out with an unlucky tackle.
Butterkist senior brand manager Anjna Mistry said: “Popcorn is fast becoming an essential snack selection for sharing occasions in the home, whether it’s on the kitchen island at parties or in front of the TV. With the big sporting event hitting the screens across the nation, and as the UK’s favourite popcorn, the promotion fits perfectly with the Butterkist brand.
“To benefit from our promotion retailers should make sure our best-selling cinema sweet, toffee, salted and sweet & salted SKUs are in stock. These packs feature our ‘best ever’ recipe, made using rapeseed oil, containing up to less than 60% saturated fat, and are a high source of fibre and wholegrain, so they are a guilt-free option as rugby fever sweeps the nation.”
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