PepsiCo has combined its ready-to-eat Smartfood popcorn with the flavours of a Krispy Kreme Original Glazed Doughnut in its latest offering.
The two brands have joined forces to launch the limited-edition flavour mashup across the US, after a panel of Gen Z consumers came up with the idea.
Smartfood Original Glazed Doughnut comes after the Frito-Lay brand’s first co-branded limited-edition flavour in 2020 – Cap’n Crunch’s Crunch Berries Popcorn Mix.
Meanwhile, over the last year, Krispy Kreme has rolled out Doughnut Bites and Mini Crullers in sweet snack aisles, as well as a line of dessert-inspired mini doughnuts.
“When it comes to snacking, our fans look to us for unexpected, fun flavour innovations that help create joyful moments in their day,” said Tina Mahal, VP of marketing, Frito-Lay North America.
“We are constantly looking for inspiration and pushing the boundaries of what’s possible, which is why we’re so excited to be teaming up with Krispy Kreme to give our fans something that’s new and never been done before.”
The limited-edition flavour is available now at Sam’s Club and will be available in store and online across major retailers nationwide from 24 May. Each 7.75oz bag will retail for $3.99, $1.99 per 2oz bag and $6.89 for an 18oz bag.
© FoodBev Media Ltd 2020
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