Coffee shop chain Costa is to trial a new range of smoothies across two areas of the UK, as the retailer looks to build upon its barista-crafted cold drinks range.
The move follows news that the company was to trial a partnership with London salad brand Chop’d to offer fresh salads in a select number of stores across the capital. The new SuperDay range will consist of grape, watermelon and strawberry; melon, apple, kiwi and pineapple; and melon, mango and passionfruit varieties, which will be made available in 35 stores across South Yorkshire and South East London until the end of September.
With a retail price starting at £3.50, the line “has been created to answer a growing trend for UK consumers who search out real and healthy alternatives that help them stay refreshed during summer,” Costa said. The drinks contain real fruit, freshly blended with apple juice and ice which is then handcrafted by Costa’s baristas into a smoothie containing two of the five daily recommended portions of fruit and vegetables.
Costa group brand and innovation director Carol Welch said: “We are excited about the trial which answers a real customer challenge. Eating a balanced diet is something we all strive to do. Extending the handcrafting skills of our baristas to offer fresh fruit smoothies containing two of your five a day provides even greater choice for our customers.”
© FoodBev Media Ltd 2024