Barry Callebaut Beverages UK has launched a new “dessert in a drink”, the Caprimo Tiramisu.
Set to rival the company’s popular Crème Brûleé drink, which was recently awarded a prestigious Café Life award for best café beverage, Tiramisu was launched at EU Vend in Cologne, where it received a warm reception.
This latest addition to Barry Callebaut’s Caprimo family is inspired by the finest and most traditional Tiramisu recipe and masterfully balances the flavours of Italian espresso, rich chocolate and a twist of amaretto to produce an irresistible beverage. With more and more consumers keen to discover fresh alternatives to the classic coffee and choco drinks, the Caprimo range has grown steadily in popularity over the last 12 months.
Head of sales for Barry Callebaut Beverages UK, Paula Bentley, is now looking forward to introducing the Caprimo Tiramisu to existing customers on these shores: “The Caprimo Crème Brûleé received an outstanding response from our customers when it was first launched and so we are expecting very similar feedback for this special beverage. Our customers are always keen to try something new and their own customers are primed to expect both quality and innovation: The tiramisu (the English translation is “lift (cheer) me up”) offers both.
“As Christmas approaches, consumers are keen to indulge themselves a little and are more easily enticed to try the pleasure drinks so it’s a great time to introduce them in cafes, bars and restaurants. The Tiramisu is extra special as it can also be mixed according to taste – for example, add more coffee for a Cappuccino Tiramisu or more chocolate for a Latte Macchiato Tiramisu – which opens up the offering and allows more flexibility, providing the customer with more options and instantly upgrading any vending range.”
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