No 1 UK sparkling water brand Highland Spring is launching a limited edition festive shrinkwrap on its sparkling water multipacks within retail, available in store from the start of November.
In a press release, the company said: “Capitalising on the double-digit uplift in value sales that the festive season has delivered for the last three years, Highland Spring is set to bring even more sparkle to the water fixture and drive stand out on shelf throughout the season.”
The festive design will appear on the shrinkwrap of 6x500ml, 12x500ml and 4×1.5 litre Highland Spring Sparkling packs.
The shrinkwrap follows the landmark campaign launched earlier in the year encouraging consumers to “Escape to a Sparkling moment.” The campaign launched with a major national on-pack promotion, designed to drive brand preference with drinkers of Highland Spring Sparkling, offering consumers the chance to win a luxury break at Gleneagles.
Andrea McQuaid, head of brand marketing at Highland Spring Group said: “We know that consumers look to purchase more sparkling water at this time of year, and retailers can capitalise on this. Guaranteed to secure stand out on shelf, the festive shrink illustrates the brands unique provenance and luxury positioning by depicting the landscape, that is the source of Highland Spring’s pure sparkling water.”
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