Pot Noodle has extended its portfolio of 90g tubs with the introduction of a new mac and cheese flavour.
The Unilever snack brand will aim to tap into the cheese flavour trend, which has seen a massive increase in usage as part of savoury snacks over the past five years, and appeal to consumers attracted to a new flavour profile from the brand.
Pot Noodle’s new mac and cheese flavour follows the launch of the You Can Make It brand campaign in 2015 and forms part of an exciting 2016 plan for the brand that is being supported by a £5m marketing investment in television advertising, out-of-home and PR activity, as well as social engagement.
Pot Noodle marketing manager Monique Rossi said: “Taste and convenience are the top two drivers of growth within the instant hot snacks category. By launching one of the UK’s key flavours in growth to our portfolio we’re appealing to an even wider group of consumers who are looking for a simple and quick hot snack with excellent taste credentials.”
Each 90g Pot Noodle mac and cheese has a recommended retail price of £1.09 each.
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