The licence currently held by Georgian Glass & Mineral Waters, a Salford Capital Partners-owned company, will be sold for a minimum of $8m according to Civil Georgia, an online publisher.
GG&MW has held the licence since 1997, when the government granted the business a 10-year licence to bottle the water, which has been a popular choice in Georgia and surrounding countries such as Russia and Ukraine for centuries. The company also exports to the rest of the world.
The brand owners told reporters they had experienced uncertainty over Borjomi production due to short-term extensions of the licence, the battle against counterfeit products, as well as Russia’s import ban on Georgian mineral waters in 2006.
Companies interested in putting forward a bid for the licence can apply to Georgia’s Economic Ministry from 19 February to 19 March 2009.
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