Dairy brand Rachel’s has expanded its breakfast pot range with the launch of two new flavours of granola-topped, Greek-style yogurts.
The “thick and creamy” yogurts are an ideal breakfast for on-the-go consumers and are available in two different flavours: natural and honey.
Their launch responds to increasing consumer demand for convenient and healthy breakfast alternatives, Rachel’s said. With half of shoppers eating breakfast more often than five years ago, and as the carried-out sector reports the fastest growth in the category at just over 15%, the demand for such offerings is rising.
The organic natural and honey Greek-style flavours have been chosen for their success in big pot form. Rachel’s said that the combination of popular flavours, along with the demand for on-the-go breakfast options, would complement the brand’s existing singles range while remaining relevant and on trend.
Rachel’s marketing manager Daniel Wheeler said: “Following the popularity of our Greek-style big pots and our existing single vanilla breakfast pot, it seemed a natural step to combine the two, offering the shopper even more variety and satisfaction when it comes to the most important meal of the day. With a clear gap in the market for such an offering, we’re pleased to be pioneers in the category and we’re looking forward to hearing the feedback from our customers.”
The new products will be available through the foodservice sector and in selected convenience stores from May with a recommended retail price 99p.
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