Rum brand Bacardi has unveiled plans to “heat up the season” with the debut of two new summer flavours: Bacardi grapefruit and Bacardi raspberry.
The new grapefruit variant is a white rum infused with pink grapefruit flavours to create a sour and semi-sweet fresh taste, while Bacardi raspberry is infused with citrus raspberry flavours to create a “mouth-watering” mixture of sweet and tart. Both new flavours are now available in 750ml size for a suggested retail price of $12.99, in addition to 50ml, 200ml, 375ml, 1 litre and 1.75 litre bottle sizes.
Both are designed specifically to liven up the entertaining season.
As well as a new raspberry-flavoured Bacardi, there is also a grapefruit rum.
The flavour launches are easily mixable in any type of cocktail, Bacardi said, and to celebrate their release the brand will offer monthly speciality cocktails available to order in the US through Cocktail Courier, a premiere online cocktail delivery service.
“The new flavours, Bacardi grapefruit and Bacardi raspberry, will cool down all your warm weather occasions, especially in fun summer cocktails like punch,” said Juan Coronado, national brand ambassador for Bacardi rum. “Punch is a communal way to reconnect with friends and share a fun bonding experience over a great cocktail.”
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