Freedom Brewery is extending its range of sustainably brewed, vegan-friendly beer with the addition of its first ever pale ale.
The pale ale will first launch as a prototype before being improved using consumer feedback and relaunched in September.
Available from 1 July, Freedom pale ale will launch into 35 Mitchell and Butler Castle sites along with 65 independent trade outlets, and will also be available as a taster box to purchase from online retailers including Freedom’s own website. During this time, customers will be invited to share their feedback on the ale through an in-outlet ballot box and comment card system, through Freedom’s website and through social media channels using the hashtag #FreedomPaleAle.
Prototype Pale Ale, like all Freedom Brewery beer, will benefit from being brewed with a sustainable source of natural spring water from a borehole on site. The 4.2% ABV beer will sit alongside Freedom Brewery’s existing range of beers.
Head brewer Jonathan Smith has described the beer as a “dry, crisp and aromatic pale ale” brewed with two new-world hops, both from the US – chinook and cascade – and combined with two Southern hemisphere hops – motueka and rakau, both from New Zealand – as well as various malts including rye to add body and balance.
Smith said: “With over 20 years’ brewing expertise, our aim is to offer a full range of authentic, sustainably brewed beers that our customers will love. Our fanbase, who have been asking us to brew a pale ale for some time, are real beer experts so we have decided to get them involved in the process. We are giving them what we believe to be a fantastic pale ale, but we want them to help us refine and develop it over the next few months.”
© FoodBev Media Ltd 2024