Butterkist is re-establishing its salted caramel popcorn under the company’s core range with a brand new pack design.
Anjna Mistry senior brand manager at Butterkist said: “Our Butterkist salted caramel really appeals to younger, more affluent consumer as they see it as a modern offering alongside our very successful toffee popcorn.
“We’re confident that bringing the flavour back under the core range will establish this product as a part of the core offering, appealing to consumers who are looking for a sweet indulgent treat.”
The 160g Butterkist salted caramel bag has a recommended retail price of £1.49 and will be available in stores nationwide across the UK.
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