During the months of July and August, Ski cans and 20oz packages will feature four new designs, all with a different theme. Consumers can go online to cast their vote for their favourite design, beginning 30 June.
“The ‘What’s next for Ski? You decide’ promotion reflects the company’s commitment to its customers,” said Gina McCommon, director of marketing for Double-Cola. “Ski drinkers are very loyal and enthusiastic about the brand. It’s their drink and we want them to play a part in the new design.”
The company expects the new design to be finalised in early September, with a full roll-out by the end of the month. Diet Ski, Cherry Ski and Caffeine-Free Ski packaging will also be updated to reflect the consumers’ decision, and are expected to be in the market during Q4.
Source: Double-Cola
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