Pip Organic, the brand of organic juices and fruit treats, has introduced a ‘breakthrough range’ of fruit juice drinks.
New Fruit Quenchers combine organically grown fruit with spring water for a healthy, on-the-go source of hydration and natural nutrition.
Unlike other offerings in the juice category, Pip Organic said, the new range is 100% organic and free from added sugar, sweeteners, preservatives, flavourings, concentrates or any other unwanted ingredients. Low in sugar and richly hydrating, each drink contains one of the five recommended daily portions of fruit and vegetables.
Each serving provides fewer than 100 calories, and are packed in bright bottles designed to engage with consumers and increase on-shelf standout.
The two flavours consist of passionfruit and mango, and pomegranate and raspberry.
Pip Organic director Patrick O’Flaherty said: “Here at Pip, we are very proud of our award-winning range of organic juices, smoothies and ice-squeezers, but are always looking to innovate and provide additional high quality choice to our customers. We noticed that the majority of fruity waters on the market contain minimal fruit and are pumped with added sugar, sweeteners, concentrates and plenty of other artificial ingredients and wanted to offer consumers a great-tasting and genuinely healthy product.
“As we work closely with organic farmers to source only perfect tasting fruit, we know there is no need to add sugar or any other nasties and so were able to develop our new Fruit Quenchers, which only contains organic fruit and spring water, with absolutely no added sugar or anything artificial.”
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