Irish oat brand Flahavan’s has introduced new porridge oat sachets as part of its range in the UK.
Launching in 350g boxes of ten 35g sachets, Flahavan’s Irish porridge sachets will each contain 100% wholegrain rolled oats and take just two minutes to cook.
The sachets contain oats that are rolled for a more textured bite, offering consumers a more wholesome texture and lower GI than standard convenience sachets, after the brand’s own research found that there was demand for a more wholesome and natural porridge sachet.
Flahavan’s brand manager Karen Fennell said: “We know that healthy, convenient breakfast choices are very important to UK consumers, as concerns about sugary breakfast options rise.
“Flahavan’s Irish porridge oats sachets are a natural, convenient solution for the busy breakfaster. Our authentic Irish porridge oats sachets can be quickly and easily prepared, either in the microwave or on the hob, and provide consumers with a fibre-rich, nourishing breakfast for the day ahead.”
Flahavan’s oats are low in salt and saturated fat, as well as providing a source of wholegrain, protein and fibre. The launch of the new convenience sachets will see the brand tap into a growing appetite for versatile and healthy breakfast choices that can be enjoyed either at home or at the office.
“The Flahavan’s brand has long stood for quality and taste, and the introduction of a convenience sachet will enable consumers to enjoy the naturally delicious, creamy taste of Flahavan’s oats in a handy, portion-sized format,” Fennell continued.
“We know that healthy, easy-to-prepare breakfast options are important to consumers, and our new Irish porridge oats sachets tick these boxes, as well as delivering on authentic, wholesome texture and taste.”
The sachets will be listed in 300 Waitrose stores with a recommended retail price of £2.40.
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