McDonald’s will switch to using fresh beef in its Quarter Pounder products in a majority of US stores by the middle of next year.
The fresh beef burgers, cooked when ordered, are the latest step in the fast food chain’s attempts to improve its offering to consumers.
It has previously committed to sourcing only cage-free eggs by 2025 and has eliminated high-fructose corn syrup from its food.
McDonald’s president and chief executive officer Steve Easterbrook said: “Over the past two years, we’ve made a series of bold, tangible changes for our customers. Serving all-day breakfast, moving to cage-free eggs and testing delivery are all proof of our commitment to build a better McDonald’s.
“And we are committed to transforming more aspects of our business, including offering a more modern and enjoyable dining experience, adding new levels of convenience and technology, and making more positive changes to the food we serve.”
The beef patties previously used to make Quarter Pounder burgers in McDonald’s American stores were frozen before being delivered to individual restaurants. The burgers will continue to be free from fillers, additives and preservatives.
The fresh beef burgers were initially tested in over 400 restaurants across Texas and Oklahoma.
McDonald’s USA president Chris Kempczinski said: “Today’s announcement is part of a continuing food journey for McDonald’s. Over the last two years, we have accelerated the pace of change around how we source and serve our food. Delivering fresh beef that’s prepared when our customers order their food is just another example of how we are raising the bar. We’re just getting started, and can’t wait to show you what’s next.”
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