In 2009, the cooler market fell by 2%, but it’s a manageable drop that only shows the rate of decline is slowing. Zenith director Mark Groves said: “The concerted efforts of operators to maintain high levels of customer service to promote the hydration benefits of water and to increase their focus on profitability benefited the industry in 2009.”
The increase in mains-fed purchases is also marked as a significance in the slowing rate of decline. Its share of the cooler market is now 42%, while five years ago it was just 18%. The balance of UK water cooler dynamics continues to shift in favour of mains-fed, and with that in mind most bottled water cooler companies are now offering bottled and mains-fed units.
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