The office will employ 17 professionals to manage the entire global marketing operations for William Grant & Sons’ non-Scotch brands, including Sailor Jerry, Hendrick’s Gin and the newly acquired Tullamore Dew Irish whiskey.
They’ll work alongside the company’s existing global marketing office in Richmond, London. The Dublin office will also lead the group’s global planning and innovation function.
William Grant & Sons’ global marketing office in the UK will continue to manage the company’s Scotch whisky brands Glenfiddich, The Balvenie and Grant’s. Both offices will be overseen by group marketing director Maurice Doyle.
Stella David, CEO of William Grant & Sons, said: “The establishment of a global marketing office in Dublin underlines our strong commitment to Ireland and the rapid progress we’ve made since first establishing ourselves here earlier this year.”
Source: William Grant & Sons
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