7-Eleven is introducing a new range of Mexican-style bakery items, which are targeted predominantly at Hispanic consumers.
7-Eleven has conducted extensive testing of the range in both Mexico and Texas to ensure authentic taste, texture and appearance of the three new products.
The Panquecitos mini loaf cakes, Roles de Canela cinnamon rolls and the Panque con Nuez sliced pound cake will become available this month from 7-Eleven outlets.
The brand claims it has identified this target demographic for the new range as it accounts for a large proportion of the brand’s business.
Jack Stout, 7-Eleven senior vice-president said: “Like the US, Hispanics make up a significant and important part of 7-Eleven’s clientele.
“More than half live in the three states where 7-Eleven has a very strong and growing store presence – California, Florida and Texas. 7-Eleven tries to ensure that we offer products that our customers want to see on our shelves, conveniently and priced competitively.”
“As an organization, we continuously look for innovative ways to bring products to market that reflect the ethnic diversity that mirrors the communities in which we operate.
“Quality and value are always part of the equation. We want to offer products our customers may already be looking for in a grocery store, but conveniently and with better value while they fill up with gas or grab coffee.”
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