AB InBev has appointed AmBev executive Paula Lindenberg as the new president of its UK and North Europe business, effective from the start of 2019.
Lindenberg currently serves as the vice-president of marketing at AmBev – AB InBev’s Brazilian business – and has worked for the brewer for the last 17 years.
She will succeed the company’s current UK and North Europe head, Jason Warner, once Warner assumes his new position as the zone president of Europe at the beginning of next year.
AB InBev announced that Warner would assume his new position in its second-quarter results, and he leaves the UK and North European business in good shape, as AB InBev’s revenues grew in the UK and Western Europe during the quarter thanks to strong sales of Stella Artois, Corona and Budweiser.
Regarding her appointment, Lindenberg said: “The variety of beers here (in the UK) is incredible, and our own portfolio has never been stronger or more diverse.
“It is also unique in that it features all three of our global brands – Stella Artois, Budweiser and Corona. I can’t wait to work alongside the team in growing the beer category even further.”
Warner added: “I can’t think of a better person to lead the UK onto the next level.
“She has contributed hugely to our Latin American business, leading its growth strategy, expanding its premium beers and reconnecting the business with its brewing heritage.
“I have no doubt that she will bring her own brand of creative vision and energy to these shores.”
© FoodBev Media Ltd 2019
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