AB InBev has announced the appointment of Brendan Whitworth as zone president North America and CEO of Anheuser-Busch, effective 1 July.
Currently serving as the company’s US chief sales officer, Whitworth will succeed Michel Doukeris, who is transitioning to the role of AB InBev global CEO.
As US chief sales officer, Whitworth helped shape and implement the company’s ten-year commercial strategy, and oversaw “improved financial results and strong commercial momentum”.
Prior to this role, Whitworth held various positions with AB InBev, including vice president sales US for the northeast region and global vice president tech sales.
Whitworth has been named as AB InBev’s new North America head.
Whitworth previously served in the US Marine Corps and Central Intelligence Agency and held a series of US commercial leadership roles at PepsiCo Frito-Lay before joining AB InBev.
“Over the last four years, Brendan has helped to shape and drive our ten-year commercial strategy. His market insights, consumer-first mindset and strong leadership have been invaluable assets on our journey to lead industry growth,” said Michel Doukeris, incoming CEO of AB InBev.
“With his deep roots in the US, his experience partnering with our wholesaler and retail customers and his ability to inspire the North America team, I am confident Brendan is the right leader to accelerate our momentum in the US and Canada.”
Whitworth said: “I am humbled and honoured to be appointed to lead our North American business as we continue to write the next chapter of innovation and growth for Anheuser-Busch and Labatt, two iconic industry leaders.”
He added: “I believe our best is yet to come as we continue to strengthen our industry, drive value for our customers and consumers, and make a positive and lasting impact in our communities.”
© FoodBev Media Ltd 2021
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