AB InBev has entered a long-term partnership with global technology company Sentera, in a move to deliver agronomic insight to farmers that produce ingredients for its beer products.
Under the agreement, Sentera will deliver enabling technology for AB InBev’s SmartBarley platform to help growers improve their productivity and secure the supply chain of the future.
The global brewer’s SmartBarley platform is driven by the weather, satellite and mobile phone imagery and gives agronomists the capability to detect problems, analyse alternatives and work with farmers to take action.
According to Sentera, the data received will enable the tailored application of crop inputs and water resources, eliminating overapplication and overuse of products. It will deliver insights needed for grower to optimise land stewardship.
AB InBev researchers and agronomists work with over 30,000 farmers across 13 countries to grow beer ingredients including barley, corn, rice, hops, sorghum and cassava.
“We are excited to support AB InBev around sustainability and grower empowerment,” said Eric Taipale, CEO at Sentera.
Tapiale added: “AB InBev has made a powerful set of commitments to its growers, customers, and stakeholders. Likewise, Sentera’s technology has repeatedly demonstrated that farmer success, economic empowerment, and sustainable practices go hand-in-hand.
“This is a dramatic first for the CPG market, and we are proud to be teamed with AB InBev in this effort. We strive to lead the market for in-season insights that maximise yield and profitability and help create a sustainable, secure global food supply.”
Ezgi Barcenas, global vice president of sustainability at AB InBev, said: “Partnering with Sentera allows us to dramatically accelerate progress toward achieving our 2025 sustainability goal to ensure 100% of our direct farmers are skilled, connected and financially empowered.
“Technology and innovation play pivotal roles in reaching our goal as well as ensuring the long-term viability of our supply chains. Sentera is a key strategic partner in helping us achieve this commitment.”
© FoodBev Media Ltd 2020
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