AB InBev’s Michelob Ultra brand has expanded its beer range with the introduction of 7oz bottles of its light beer line.
The 7oz bottles contain 1.5g of carbohydrates and 55 calories, and the introduction comes as AB InBev intends to provide consumers with a way to balance beer consumption with active lifestyles.
Michelob Ultra 7oz bottles will be sold in multi-packs of 12 from selected US retailers, and the introduction of this product comes a month after AB InBev released a Pure Gold Michelob variant.
Azania Andrews, vice-president of Michelob Ultra said: “We know that some consumers opt to refrain from drinking during the weeknights.
“With Michelob Ultra 7oz bottles, our brand continues to lead the category by bringing consumers a great and lighter option they can enjoy during the weeknight occasion.”
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