Sports nutrition brand Acti-Snack has introduced a new range of healthy snack mixes, as it seeks to expand its portfolio and reach new groups of consumers.
The range comes in seven variants designed to fulfil different requirements, including an athlete’s need to fuel up during training and the body’s need to recover.
The ‘Energy’ mix features Salted Dark Chocolate and Peanut Butter flavours, while the ‘Natural’ mix includes three variants: Natural Nut, Fruit and Nut and Nut and Seed.
Acti-Snack claims that the ‘Keto’ mix, available in Salt and Apple Cider Vinegar and Buffalo BBQ flavours, is the first accredited Keto snack in the UK and Ireland.
According to Acti-Snack, the products are all vegan, gluten free and 100% natural.
Commenting on the launch, Acti-Snack’s marketing director Bronagh Clarke said: “We noticed a real gap in the market for healthy sports nutrition and protein snacks that aren’t filled with artificial sweeteners or pseudo health credentials.
“We set out to create real food snacks that would fuel athletes and those passionate about being healthy to go further and faster and still deliver great taste and satisfaction.
“We worked with athletes from a variety of disciplines, as well as consulting certified performance nutritionists to understand what athletes need to energise and reenergise their bodies.”
The mixes are available in a variety of pack sizes, including 40g on-the-go packs and larger ‘Power Packs’, from authorised distributors in the UK.
© FoodBev Media Ltd 2022
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