Pork Farms, owned by Addo Food Group, has launched its first vegan pork pie made with pea protein in the UK.
The British brand’s Porkless Pie pairs its vegan pea protein filling with hot water crust pastry and seasoning for an ‘authentic’ taste.
With its meatless pork pie, Pork Farms aims to meet the demand for flexitarian options and signals a move by the brand towards a healthier snacking range.
“We’re incredibly excited to be just one of only a few brands to introduce pea protein to our product range,” said Mike Holton, brand manager at Pork Farms.
He added: “Our innovation chefs have developed this recipe to emulate one of the nation’s favourite snacks and we are delighted to be providing an alternative to flexitarian customers, while also expanding our product range to appeal to vegan shoppers who are looking for more choice, who can now enjoy a pork pie with the same textures and flavours as our traditional snack.”
The vegan pork pie is available to purchase in select Asda stores across the UK for an RRP of £1.25 per pack of two.
© FoodBev Media Ltd 2020