AG Barr’s energy and sports-focused beverage brand Boost has accused Britvic of passing off its trademark with Robinsons’ newly launched functional squash range.
Boost filed an intellectual property claim on Friday, 14 July, which is thought to relate to Robinsons’ ‘Boost’ squash variant.
Robinsons’ launched the trio of wellness-focused premium squashes in May this year, each fortified with different vitamins and named Immunity, Vitality and Boost. The ‘Boost’ variant is raspberry, strawberry and acai-flavoured and is packed with vitamin B6 to energise consumers.
The Britvic-owned brand also sells a ‘Boost’ version of its Benefits Drops, a line of concentrated on-the-go vitamin-enhanced squash drops launched in April last year.
Boost Drinks’ claims to own the trademark for the word ‘boost’ under, covering non-alcoholic beverage categories, including squashes, hydration drinks and other dilutable beverages.
An AG Barr spokesperson told FoodBev: “We are incredibly proud and protective of our brands and as such will always seek to protect the integrity of the Intellectual Property associated with all our brands”.
According to the UK Intellectual Property Office, Boost Drinks first applied to register a trademark for the term ‘boost’ in July 2001, and most recently in June this year, shortly after the launch of the Robinsons Boost product.
AG Barr acquired Boost Drinks in December last year for £20 million.
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