AG Barr’s Funkin celebrates 20th anniversary with fresh packaging

AG Barr-owned cocktail brand Funkin is marking its 20^th anniversary with a fresh redesign, rolling out across its portfolio of purées, syrups, shrubs, pre-batched mixers, garnishes and draught products.

From this month, the Funkin range will feature silver packaging with coloured icons depicting flavours and ingredients. Funkin Cocktails on tap will also sport the new look.

Established in 1999 by entrepreneur Alex Carlton, Funkin was acquired by soft drinks group AG Barr in 2015. Last year, the business released a range of innovations, including a hemp-flavoured syrup and dried fruit garnishes.

“Our business has evolved from being a cocktail ingredient company to offering the drinks industry a total cocktail solution,” said Ben Anderson, Funkin Cocktails head of marketing.

“We now offer insights, training, drinks development, menu development, point of sale material and most importantly we are working on the ground with bartenders to offer them tailor-made solutions to help them grow, develop and create outstanding cocktails.”

He added: “The Funkin brand was created with quality, consistency and innovation at its heart to enable a broad cross-section of the on-trade to create great-tasting cocktails.

“We know that not all bartenders have the time or ingredients to make everything from scratch, so our Funkin products can help them satisfy the increasing consumer demand for great-looking and great-tasting cocktails.”

In addition to marking its 20^th anniversary, 2019 will see Funkin introduce a range of new products to market and more bartender training sessions via its Funkin Innovation Labs.