Agropur has launched a new BiPro Caffeinated Protein Water which is made from six ingredients and aimed at health-conscious consumers.
One bottle of the orange-flavoured drink contains 100mg of caffeine, equivalent to an 8oz cup of coffee, and 20g of protein.
The drink’s caffeine content comes from guarana extract. Similar to other BiPro Protein Water flavours, the new product has 90 calories per bottle with zero sugar, fat or carbohydrates.
BiPro vice president of sales, marketing and new business development Polly Olson said: “Protein water is a very new product category and caffeinated protein water is extremely rare.
“We’re excited to bring this unique product to the market and help people power through their days with clean protein and natural caffeine.”
The benefits of protein in exercise are well documented, but BiPro claims that caffeine is gaining a foothold as an ingredient that can improve peoples’ workout routines.
Ben Leber, a former pro football player who uses BiPro, said: “More athletes are starting to embrace the power of caffeine. Having caffeine and protein together is a game changer that can take your athletic performance and everyday health to the next level.”
Orange is the fourth flavor of BiPro Protein Water, in addition to lemon, peach, and berry.
© FoodBev Media Ltd 2018