“Our consumers have historically asked for a five gallon option of our high quality Al Ain Mineral Water”, said Fasahat Beg, general manager of Al Ain Mineral Water. “We’re now pleased to offer the product in this format, which will be sold and delivered exclusively to consumer households starting in Al Ain and Abu Dhabi.”
The bulk water (HOD) category is a growing segment and one that accounts for approximately 60% of the UAE water market (source: ACNielsen, Zenith International).
“We feel we can compete effectively given our strong, established brand position in the UAE bottled water segment,” he added. “Our objective is to offer consumers a very high-quality product – the same water available in our bottles and cups – in a bulk, cost-effective packaging, so they have a choice of their preferred brand in the form they like best. This addition further augments our range, which spans a wide variety of packs, from 100ml cups to the five-litre bottle under the long-trusted Al Ain Water brand.”
Source AME Info
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