Its Almond Breeze brand has experienced significant growth on its home turf and is on track to achieve over $150m worth of sales this year.
Blue Diamond is investing several million pounds in the launch phase, and will communicate its health and taste credentials under a new ‘Goodness is now Gorgeous’ proposition. Activity is likely to include print advertising, digital, PR and consumer promotions.
Almond Breeze Almond Milk will be available in three variants: original, chocolate and unsweetened.
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