“We know that consumers love Alpen Porridge, because it delivers a uniquely creamy taste experience with the convenience of a mere two minutes to get it ready,” said Ciara O’Connor, Alpen senior brand manager. “Alpen Porridge is packed full of actual inclusions. The ingredients are chopped and blended, which means that our porridge has the added benefit of real fruit and nut pieces.
“We are committed to giving our customers something a little bit extra, so even when they are pressed for time, they are still able to enjoy a delicious and wholesome breakfast. The decision to launch the two new variants reflects this, as we constantly want to provide our customers with new and fulfilling breakfast options that they can enjoy.”
The Maple and Pecan porridge pot will retail at £1.19 MRRSP in the UK, while the Golden Syrup, Almond and Hazelnut sachets will be £2.59 MRRSP for a pack of eight sachets.
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