“From listening to our customers, we realised that there was a gap in the market for a more filling cereal bar which would appeal to those who are looking for a more satisfying snacking option that doesn’t involve reaching for more treat-like options,” said Ciara O’ Connor, group brand manager at Alpen.
Available in three variants – Fruits and Nuts, Big Berries and Chunky Nuts – at Tesco and Asda stores, retailing at £1.99 RRP for a pack of three and 79p RRP for individual bars.
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