Alpha Foods has announced a new partnership with KFC that will see its plant-based Chik’n Nuggets available in KFC stores across Hong Kong.
The launch forms part of KFC’s “New Era” plant-based series. The fast food chain has been leading trials for incorporating more plant-based and flexitarian items on its menu on a global scale. It has previously teamed up with Beyond Meat to explore its US audience and Cargill to explore the potential of plant-based options in China.
Cole Orobetz, president of Alpha Foods, told FoodBev: “KFC Hong Kong turned to Alpha Foods to further grow and expand the plant-based movement in Asia and globally. The pandemic has given rise to a number of people looking to adopt more flexitarian lifestyles, and we’re happy to provide a convenient and better-for-you path to get there.
“Our delicious plant-based products are made using a blend of high-quality ingredients that meet the needs of consumers looking for approachable and convenient meal options.”
Each set of Alpha Foods’ Chick’n Nuggets contain 12g of non-GMO plant-based protein and is free-from cholesterol or synthetic hormones.
Alpha Foods’ recent partnership with KFC forms part of its efforts towards its expansion overseas.
Orobetz told FoodBev about its future plans: “We are working with the Green Monday team to enter a number of countries including Singapore, Taiwan, Thailand and China in both food service and retail. There is a lot of opportunity here for a large population base that is increasing their consumption of plant-based foods and we want to be part of the solution.”
The partnership comes a few months after Alpha Foods secured $28 million in a Series A funding round led by venture capital fund AccelFoods.
Alpha Foods’ Chick’n Nuggets are available to purchase at select locations across Hong Kong.
© FoodBev Media Ltd 2020
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