Amcor launches Sunshine printing technology for more impactful cartons

Folding carton business Amcor has launched a new printing technology that delivers a highly reflective metallic effect, unlimited design possibilities, and faster speed to market for a range of folding carton applications.

The patent pending Sunshine process consists of an “in-line application of a bright silver coating over an ultraviolet (UV) or electron-beam (EB) primer”. It also helps to simplify the supply chain, improve packaging line performance against laminated boards and provide significant environmental benefits, Amcor said.

Felix Angst, Amcor’s business development director for the Americas, said: “Sunshine technology is a cutting-edge development using the gravure printing process. This launch comes in response to customer demand for more efficient processes and firmly positions Amcor as a technology leader in the folding carton market.”

Amcor added: “Sunshine offers superior brand enhancement due to the greater reflective characteristics of the board surface after a lacquer coating is applied. The end result reflects more lumens of light compared to metallic inks whether applied overall, or as a spot application. This eye-catching visual effect helps create a folding carton container with stronger shelf presence that stands out amidst other products.”