American Beverage Corporation has announced the launch of a range of frozen fruit slushies as part of its Little Hug Fruit Barrels fruit drink brand.
New Hug Fruit Slushee is available in strawberry and blue raspberry flavours, made using real fruit juice. Launching this month, the new beverages come in convenient 8oz grab-and-go pouches that are shelf-stable and ready to put in the freezer. Their introduction is being timed to coincide with the summer months.
American Beverage Corporation senior director of innovation Molly Boras said: “Little Hug has a 40-year heritage of providing fun fruit drinks for kids.
“We wanted to build on the success of the Hug brand by providing a delicious new product that would be a great value to moms and dads. We are very excited that the Hug brand is entering the frozen novelty segment. Hug Fruit Slushee is available in an easy-to-freeze pouch and has great-tasting flavours, making it the perfect frozen summertime treat for kids!”
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