The new 330ml bottle brings the Aztec brand identity directly into consumer hands and is expected to further accelerate Amigos’ rate of sale.
Amigos Tequila Flavoured Beer is experiencing triple-digit growth in the on- and off-trade markets.
“Increased consumer demand for products that offer new drinking experiences and refreshment has made Amigos the trade’s fastest growing tequila flavoured beer,” said Global Brands’ marketing director, Simon Green. “Spirit Beers are on track to be one of the trade’s most profitable categories because they offer a point of difference, and they’re grabbing consumer attention to the point where, when stocked, they outperform traditional lagers.
“The brands that continue to invest and innovate are the ones that will succeed, and our new bottle strengthens Amigos Tequila Flavoured Beer’s quality credentials while enhancing the synergy with all wider brand communication.”
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