“Amira rice is an innovative product that encourages consumers to reconsider rice,” said Amira G Foods CEO Tony O’Connor. “Our entry into Waitrose ensures that the highest quality basmati rice is now available to an ever increasing number of UK consumers. We’re confident our range of premium basmati rice will capture customers’ hearts and taste buds as the very best rice available.”
The Amira brand was launched in 2008 and is now sold in over 40 countries worldwide, with offices in Germany, India, Malaysia, Nigeria, Singapore, United Arab Emirates, UK and the US.
Amira’s Pure Basmati rice and Superior Aromatic rice will be available in Waitrose, with listings for the 1kg, 5kg and 10kg packs.
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