Amoy Special Selection is the brand’s first premium soy sauce and is being introduced to reinforce Amoy’s leading position in the soy sauce sector. Amoy Soy has a 61% UK market share in the category.
Available in a 250ml bottle with an RRP of £2.99.
Amoy Thai Sweet Chilli Sauce has been developed to meet the growing demand for sweet chilli dipping sauces among consumers. Available in a 150ml bottle at an RRP of £1.
Both products will be supported with customised launch activity to drive trial, including retail support via neck collars, targeted retail specific activity and trade promotions to drive sales.
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