From 11 March 2013, the ‘free from ambient’ category will see the launch of Amy’s Kitchen Hearty soups. The French Country Vegetable, Rustic Italian Vegetable and Spanish Rice and Bean will add to the current classic soup range already available in the main soup aisle.
The Hearty Soup range gluten- and dairy-free.
Damien Threadgold, European commercial director for Amy’s Kitchen, said: “This is a huge step for Amy’s Kitchen and one that we have been working hard to achieve. This increased distribution gives us the opportunity to reach a wider target audience eager to embrace nutritional vegetarian and free-from food while ensuring our current customers can continue to enjoy the Amy’s Kitchen range.”
Amy’s Kitchen Gluten Free Vegetable Lasagne has an RRP of £2.99 and Amy’s Kitchen Country Vegetables and Pasta has an RRP of £2.99. All of Amy’s Kitchen Hearty Soups will have an RRP of £1.89-1.99.
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