The latest addition will launch exclusively into Sainsbury’s in the UK, RRP £2.49 for 200g, in early February 2013.
Sarah Smith, head of PR and marketing at Annabel Karmel, said: “As well as seeing a growth of +32.6% year-on-year in the total infant ready meals market, our consumer trends analysis tells us that American is one of the fastest growing ethnicity in the market at +45.8% year-on-year. With this trend in mind, we have continued to pioneer the category with a new and exciting option for consumers.
“Our customer insight also tells us that mums want quick and easy toddler foods that smell, taste and look like they’ve been cooked from scratch using quality ingredients, and the new addition to our robust chilled meals portfolio highlights the brand’s continued commitment to understanding and serving the needs of our consumers.”
In addition to Sainsbury’s, the brand also has listings for its chilled toddler meals in Waitrose, Ocado and Morrisons.
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