Aquafina has introduced a new line of flavoured sparkling water, designed to offer consumers “a light and naturally sweetened hydration option”.
Aquafina Sparkling is available in black cherry dragonfruit, lemon lime, and orange grapefruit flavours. Each sleek 12oz can contains only 10 calories and a pinch of Fairtrade certified sugar for a smooth, crisp finish. Aquafina Sparkling will also be available in a multipack containing two flavours.
“We are always looking for creative ways to respond to consumer demand and preferences, and are thrilled to be expanding our water offering,” said Linda Bethea, Aquafina’s senior director of brand marketing. “With Aquafina Sparkling, we hope to provide our fans with another fun way to keep their bodies happy and hydrated.”
Aquafina Sparkling highlights the essence of the brand’s For Happy Bodies mission, which focuses on the feel-good moments that water brings the body after consumption. Aquafina Sparkling will debut a national TV spot in May, along with engaging and unique digital, print, retail and local market sampling initiatives.
© FoodBev Media Ltd 2024