Mexican soft drinks bottler Arca Continental has launched Isolite, a new line of “hydrating” beverages containing coconut water and electrolytes.
According to Arca, the Isolite range has been created for consumers looking to remain hydrated after having been exposed to conditions such as high temperatures or long periods of time in environments cooled by air conditioners.
Available in three flavours – strawberry, coconut and grapefruit – the range has been developed and produced in Mexico at the Coca-Cola Center for Innovation and Development, inaugurated in 2016, where 80 technicians and engineers work to promote innovative beverage trends.
Enrique Pérez Barba, director for Arca Continental, western region, said: “Innovation is key to Arca Continental and the Coca-Cola Mexican Industry, as it allows us to stay ahead of our consumers’ needs, always offering them the best products with the highest quality at the right time and place. We will make our best effort to ensure that this option is available at the diverse points of sale we serve.”
Talina Filigrana, brand manager at Coca-Cola Mexico, added: “This launching is extremely important for the whole Coca-Cola Mexican Industry because as a total beverages company we are open to change in order to innovate constantly and offer people new options.
“By including Isolite in our portfolio, we strengthen our presence in the market where we offer more than 75 brands of different beverage categories.”
Earlier this year, Arca Continental announced plans to invest close to MXN 13 billion ($681.1 million) during 2019.
The company, which is the second-largest Coca-Cola bottler in Latin America, said 35% of the amount will be allocated to Mexico; 39% to operations in the US, including a new production facility in Houston; and 26% to South America.
© FoodBev Media Ltd 2020
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