The morning after the presentation of the World Beverage Innovation Awards at BrauBeviale, FoodBev Media’s Claire Phoenix talked to Ardagh Group sales director Marc Bettinger about the company’s win in the Best can or alubottle category.
Ardagh’s delivery of the art-based alubottle range for Germany’s Warsteiner, won for its intricate delivery of complex design and print elements. The judging panel said: “Seven famous international artists make a bold statement for Warsteiner – reflecting the brand’s more than three decades of being associated with fine art.”
Recorded, produced and hosted by: Claire Phoenix, Andreas Exarheas and Bill Bruce
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