Arla Foods has extended its distribution agreement with Israeli food company Gold Frost, giving the company exclusivity over imports, exports, marketing and distribution of Arla’s cheese and butter products in the Israeli market.
The agreement will run for a period of 15 months from June 2016, Gold Frost owner G. Willi-Food International said.
The renegotiated agreement was triggered by chairman Zwi Williger stepping back from his role at G. Willi-Food – one of the circumstances under which Arla would review or terminate the previous agreement under its conditions.
Under the the extension, Arla has granted Goldfrost an exclusive non-transferable right to import, export, market and distribute the Danish company’s cheese and butter products, subject to its purchase of certain minimum quotas.
Arla may further review or terminate the agreement if Iram Graiver, G. Willi-Food’s recently appointed CEO, leaves his position at the company.
Graiver said: “We are pleased that Arla, one of the biggest producer of dairy products in the world, has demonstrated its confidence in us. After the company built an experienced new managerial team, Arla has agreed to provide us with an additional year of exclusivity in distributing their cheese and butter products in Israel.”
© FoodBev Media Ltd 2021
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