In the UK, farmer-owned dairy company Arla Foods is extending its Arla Skyr range with the launch of a new flavour, blueberry and elderberry.
Since launching its own range of fat free, reduced sugar and high protein Icelandic style Skyr yogurts in April 2015, Arla has seen sales of £4.3m for Arla Skyr, with a quarter of sales coming from new shoppers to the category.
Arla Foods UK brand manager Louise Hagger said: “We’ve had a brilliant reaction from shoppers since launching Arla Skyr in the UK in April 2015. We’ve been busy behind the scenes developing new and innovative flavours that we trust consumers will love. Blueberry and elderberry offers something a little different – an interesting and intense flavour that makes the perfect start to the day or healthier snack.”
The new 150g layered yogurt features natural blueberry and elderberry compote at the bottom, topped with skyr style yogurt.
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