Artists Rifles Brewery launches pale ale inspired by British craftsmanship

A new brewing company that aims to acknowledge the craft of athletes, artists and musicians has launched its first beer.

Artists Rifles Brewing Company has vowed to use “true craftsmen” from the worlds of cycling, film, art, freesport and music to guide the way it communicates with its audience and develops its market presence. Now, the North Devon-based start-up has launched a contemporary pale ale inspired by the county’s brewing heritage.

Artists Rifles Brewing Company is made using water from local sources, combined with the pale ale malt, Cara, challenger and East Kent Goldings varieties of hops. Its manufacturer described it as an “incredibly refreshing, crisp pale ale with spicy notes”.

Co-founder Mark Selvey said: “It was important to us to ensure that we were creating a brand that benefitted our peers rather than utilise them as a marketing tool. The Artists Rifles is a community of like minded people who appreciate British craftsmanship and enjoy a great tasting beer.”

The new pale ale is available in 330ml bottles and on draught from selected retailers across the UK. The brewery is now looking to expand its product portfolio with the addition of further beers.