With the opening of this facility, Avery Dennison and Artmark Label Systems have added capacity and capabilities to meet the increasing demand in the Russian self-adhesive industry. According to Finat, the European self-adhesive labelling industry association, Russia is one of the star performers in Europe, with over 20% growth of pressure-sensitive label stock in 2010.
This growth is being stimulated by the increasing brand sensitivity of Russian consumers to premium packaging on products such as spirits, beer, wine or personal care products such as shampoos. Self-adhesive label and packaging materials have been shown to enhance brands and, as a result, lift product sales.
The new distribution centre will incorporate advanced technology that will allow Avery Dennison to offer Russian label printers more specialised and custom made label materials, including solutions for supply chain and environmental challenges, the company said.
Angelo Depietri, vice president and general manager, label and packaging materials, Europe, said: “This latest development in our partnership with Artmark adds additional capabilities to our long-term commitment to giving Russian converters the product support and fast response times they require. Our investment in advanced equipment will greatly improve the quality of the slitting, including keeping the rolls dust free.
“As the new distribution centre has larger warehouse facilities, it will be able to hold more products in stock than its predecessor. This means that customers will get their orders faster and we are also able to stock a wider variety of products, offering customers more choice.”
Source: Finat
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