Associated British Foods has introduced two low-sugar granolas through its Jordans Cereals brand, responding to consumer concern over sugar intake.
The cherry and almond variant combines dried cherries and crunchy almonds with toasted wholegrain oat and barley clusters.
And the almond and hazelnut recipe mixes oats and grains with sliced and whole almonds as well as roasted, chopped hazelnuts.
Associated British Foods said it is responding to a report from Diabetes UK that says 75% of British adults wanted food manufacturers to reduce the amount of saturated fat, salt and added sugar in their products.
Jordans Cereals brand manager Andrew Dale said: “We have been working hard to create new low-sugar granola recipes that contain no artificial ingredients. Using chicory root fibre, the root fibre from a vegetable, we’ve created two new great-tasting granolas with less than 5% sugar.”
Jordans Cereals low-sugar granolas are being rolled out in the UK at Waitrose, Sainsbury’s, Morrisons, ASDA and Ocado, with a recommended retail price of £3.99.
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