The products are Large Breaded Mushrooms, Roasting Carrots, Button Sprouts and Special Vegetable Mash.
Owned by the William Jackson Food Group, Aunt Bessie’s currently has a 12% share of the added-value vegetable market, with its year-on-year growth rate of 27%, three times that of the market average.
Available in all major supermarkets, the Button Sprouts and Roasting Carrots are available in 500g packs, while the Large Breaded Mushrooms comes in a 350g serving. All three products are priced at a RRP of £1.79. To reflect its premium offering, the Special Vegetable Mash will have a RRP of £1.99 for a 450g pack.
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